The Problem
Most distributors run their operations across fragmented, disconnected tools.
Pricing, order tracking, and customer data scattered across Excel files and Google Sheets.
Customer information lives in one system, orders in another, delivery status in a third.
Xero or QuickBooks holds invoices, but nothing connects them back to orders or deliveries.
No visibility into what was dispatched, delivered, or returned until someone calls the driver.
Re-keying orders into invoices, chasing payment status, and reconciling by hand every month.
Month-end surprises, missed payments, pricing errors, and no operational dashboard.
Deepthink replaces this chaos with one connected operational platform.
Platform Architecture
Four layers — from your existing tools to operational dashboards.
Platform Modules
Six operational modules — purpose-built for distribution.
Operations
Customers, products, credit terms, and the operational backbone for your distribution business.
Pricing Engine
Customer-specific, tiered, and promotional pricing applied automatically at order time.
Orders
Full order lifecycle from quote to fulfilment with credit policy enforcement.
Logistics
Route planning, driver dispatch, proof-of-delivery capture, and delivery tracking.
CRM
Account management, pipeline, visit scheduling, and risk visibility from AR data.
BI & Dashboards
AR aging, order-to-cash, delivery execution, and credit risk — always current.
Connects to Your Stack
Pull data from the tools you already use — no manual exports.
Order-to-Delivery Workflow
Every step from customer pricing through invoice visibility — connected and automated.
Built For
Deepthink is purpose-built for product distribution businesses running on Xero.
Distributors
Managing orders, deliveries, and customer pricing across territories and product lines.
Wholesalers
Supplying retailers and trade customers with complex pricing, credit terms, and high order volumes.
Trade Suppliers
Serving B2B customers with account-specific pricing, delivery schedules, and invoicing workflows.
Product Businesses on Xero
Companies using Xero for accounting who need operational visibility beyond what Xero provides.